In The News
The role of public relations (PR) in an organization’s marketing program profile
In simplest terms, PR is working with the news media to have them publish/post a company’s news, with two objectives: (1) increased brand awareness and visibility for the company and (2) showcasing the company’s expertise.

Best Practices to Grow Your Business
Effective communication and outreach is a critical tool in our business toolbox. Join CapeSpace and Cape and Plymouth Business Media as we host a discussion with PR experts Jim Farrell and Nicole Joy Hales…

Top Ten Public Relations Tips for Small Businesses
Time and again we’ve heard business leaders lament that they really need to spend more time on their business instead of in their business, yet the work ethic of most of these individuals is such…

Dos and Don’ts of News Releases
Although some people question the importance of press releases, or news releases, in an overall public relations campaign, they serve many purposes. These announcements are not only an effective way of sharing…
