Professional

Strategic Planning

Public relations is an essential spoke of the marketing wheel. A solid PR campaign can generate positive media exposure, showcase the news and events specific to your organization, and boost your company’s image – all helping to position you as a leader in your industry.

Welcome to PRfirst

Achieve sustained high-visibility for your business through a strong public relations campaign

PRfirst is a public relations and marketing firm serving established and emerging businesses. We assess each client’s needs to help them gain and increase name recognition and positive exposure through strategic planning, image positioning, media relations, press releases, industry articles, event planning, product launches and more.

Sending the right messages to the right places and the right people can open new doors, broaden your business base, and create a stronger brand reputation. That is at the heart of what we do.

Meet Our Team

When you hire PRfirst, you hire a PRIMARY part of your team, assuring you commitment and solution, first

Nicole Joy Hales

Nicole Joy Hales

President

Jim Farrell

Jim Farrell

Founder

Colleen Cimini

Colleen Cimini

Senior Vice President

Sharon Nery

Sharon Nery

Senior Writer/Account Manager

Arlene Anderton

Arlene Anderton

Office Manager

We Build an Organization’s Image through Its Accomplishments and News

“Road To Responsibility, Inc. (RTR) has been working with PRfirst since 2018.  The relationship started out tentatively and I expected it to be a short-term engagement.   However, the team there made such an immediate and meaningful impact for us that my thinking changed dramatically.  Instead of the short-term effort to help boost our Gala and other fundraising efforts, we expanded the scope of their work for us to promote our Mission and enhance our brand recognition.  This is probably one of the best decisions I've made as President/CEO!  Our brand recognition has improved significantly and we are consistently able to get information about our Mission, events and policy interests placed in media outlets!  I offer you my highest recommendation!”

Chris White, Ed. D. President/CEO,
Road To Responsibility

We Build an Organization’s Image through Its Accomplishments and News

“I have had the opportunity to work with PRfirst for more than five years.  Nicole, Jim and the entire team are great to work with and know how to get our message out and in the right publications.  PRfirst has such strong relationships throughout the media industry, and this is a huge help to us as we look to have more of our work publicized.  PRfirst is the right group for us and I can’t imagine working with anyone else.”

Serenity Belo,
Resource Development Director, NeighborWorks Housing Solutions

What We Do

You have a great organization. Let PRfirst create an ORIGINAL campaign to highlight your strengths.

PRfirst works with a diverse client base, representing businesses and nonprofit organizations in fields that include: accounting, architecture, banking, construction, consulting, cybersecurity, energy, environmental, health care, higher education, hospitality, housing, human resources, human services, information technology, life sciences, office design, property management, real estate, recreation, transportation, and many others.

Strategic Planning

Media Relations

Thought Leadership

Press Releases/Advisories Content Creation

Speaking Opportunities

Social Media

 

PRfirst works together with enthusiasm, looking into the future while providing services to a diverse client base.

At PRfirst, we assist our clients in building name recognition and visibility in the local media as well as on the national stage. We determine the individual public relations needs of each organization and compile a plan of action that offers the best exposure to a client’s target markets. We identify news within an organization, build a campaign of press releases, offer our clients as sources to the media and write bylined articles for specific print and online publications, as well as prepare daily blogs. All of our efforts are focused on positioning our clients as the experts in their industry and the go-to source for the media. At PRfirst, our professional staff offers more than two decades of expertise in understanding the media and how to position each individual organization’s story.

PRfirst works with a diverse client base, representing businesses and nonprofit organizations in fields that include:

accounting, architecture, banking, construction, consulting, cybersecurity, energy, environmental, health care, higher education, hospitality, housing, human resources, human services, information technology, life sciences, office design, property management, real estate, recreation, transportation, and many others.

You have a great organization.  Let PRfirst create an ORIGINAL campaign to highlight your strengths.

In The News

Best Practices to Grow Your Business

Best Practices to Grow Your Business

Effective communication and outreach is a critical tool in our business toolbox. Join CapeSpace and Cape and Plymouth Business Media as we host a discussion with PR experts Jim Farrell and Nicole Joy Hales…

Dos and Don’ts of News Releases

Dos and Don’ts of News Releases

Although some people question the importance of press releases, or news releases, in an overall public relations campaign, they serve many purposes. These announcements are not only an effective way of sharing…