

Welcome to PRfirst
Achieve sustained high-visibility for your business through a strong public relations campaign
PRfirst is a public relations and marketing firm serving established and emerging businesses. We assess each client’s needs to help them gain and increase name recognition and positive exposure through strategic planning, image positioning, media relations, press releases, industry articles, event planning, product launches and more.
Sending the right messages to the right places and the right people can open new doors, broaden your business base, and create a stronger brand reputation. That is at the heart of what we do.
Meet Our Team
When you hire PRfirst, you hire a PRIMARY part of your team, assuring you commitment and solution, first

Nicole Joy Hales
President

Jim Farrell
Founder

Colleen Cimini
Senior Vice President

Sharon Nery
Senior Writer/Account Manager

Arlene Anderton
Office Manager

What We Do
You have a great organization. Let PRfirst create an ORIGINAL campaign to highlight your strengths.
PRfirst works with a diverse client base, representing businesses and nonprofit organizations in fields that include: accounting, architecture, banking, construction, consulting, cybersecurity, energy, environmental, health care, higher education, hospitality, housing, human resources, human services, information technology, life sciences, office design, property management, real estate, recreation, transportation, and many others.
Strategic Planning
Media Relations
Thought Leadership
Press Releases/Advisories Content Creation
Speaking Opportunities
Social Media
PRfirst works together with enthusiasm, looking into the future while providing services to a diverse client base.
At PRfirst, we assist our clients in building name recognition and visibility in the local media as well as on the national stage. We determine the individual public relations needs of each organization and compile a plan of action that offers the best exposure to a client’s target markets. We identify news within an organization, build a campaign of press releases, offer our clients as sources to the media and write bylined articles for specific print and online publications, as well as prepare daily blogs. All of our efforts are focused on positioning our clients as the experts in their industry and the go-to source for the media. At PRfirst, our professional staff offers more than two decades of expertise in understanding the media and how to position each individual organization’s story.
PRfirst works with a diverse client base, representing businesses and nonprofit organizations in fields that include:
accounting, architecture, banking, construction, consulting, cybersecurity, energy, environmental, health care, higher education, hospitality, housing, human resources, human services, information technology, life sciences, office design, property management, real estate, recreation, transportation, and many others.
You have a great organization. Let PRfirst create an ORIGINAL campaign to highlight your strengths.
In The News

Best Practices to Grow Your Business
Effective communication and outreach is a critical tool in our business toolbox. Join CapeSpace and Cape and Plymouth Business Media as we host a discussion with PR experts Jim Farrell and Nicole Joy Hales…

Top Ten Public Relations Tips for Small Businesses
Time and again we’ve heard business leaders lament that they really need to spend more time on their business instead of in their business, yet the work ethic of most of these individuals is such…

Dos and Don’ts of News Releases
Although some people question the importance of press releases, or news releases, in an overall public relations campaign, they serve many purposes. These announcements are not only an effective way of sharing…