What We Do

What We Do

We added it up and discovered that our staff has a combined 90+ years of experience working in the media as editors, publishers, reporters, and columnists. That’s a lot of know-how…not only in the business-end of media placement and the mechanics of writing good content, but also in listening – truly listening – to our clients to learn about their organization, the markets in which they operate, and the messages they want to send out to the world.

We have forged and maintain strong relationships with local and national journalists, publications, and radio and television outlets. We are good communicators and know how to showcase our clients and their news, and then effectively share that with the appropriate media.

We fully understand the essential role creativity plays in the part of a public relations campaign, whether it’s to produce engaging copy, effectively brand a client, or craft a narrative that places a client into the current news landscape.

Know-how, strong relationships, and the ability to create copy that grasps the attention of the media in a highly competitive environment. That’s PRfirst.

We Build an Organization’s Image through Its Accomplishments and News

“Road To Responsibility, Inc. (RTR) has been working with PRfirst since 2018.  The relationship started out tentatively and I expected it to be a short-term engagement.   However, the team there made such an immediate and meaningful impact for us that my thinking changed dramatically.  Instead of the short-term effort to help boost our Gala and other fundraising efforts, we expanded the scope of their work for us to promote our Mission and enhance our brand recognition.  This is probably one of the best decisions I've made as President/CEO!  Our brand recognition has improved significantly and we are consistently able to get information about our Mission, events and policy interests placed in media outlets!  I offer you my highest recommendation!”

Chris White, Ed. D. President/CEO,
Road To Responsibility

We Build an Organization’s Image through Its Accomplishments and News

“I have had the opportunity to work with PRfirst for more than five years.  Nicole, Jim and the entire team are great to work with and know how to get our message out and in the right publications.  PRfirst has such strong relationships throughout the media industry, and this is a huge help to us as we look to have more of our work publicized.  PRfirst is the right group for us and I can’t imagine working with anyone else.”

Serenity Belo,
Resource Development Director, NeighborWorks Housing Solutions