What We Do
We added it up and discovered that our staff has a combined 90+ years of experience working in the media as editors, publishers, reporters, and columnists. That’s a lot of know-how…not only in the business-end of media placement and the mechanics of writing good content, but also in listening – truly listening – to our clients to learn about their organization, the markets in which they operate, and the messages they want to send out to the world.
We have forged and maintain strong relationships with local and national journalists, publications, and radio and television outlets. We are good communicators and know how to showcase our clients and their news, and then effectively share that with the appropriate media.
We fully understand the essential role creativity plays in the part of a public relations campaign, whether it’s to produce engaging copy, effectively brand a client, or craft a narrative that places a client into the current news landscape.
Know-how, strong relationships, and the ability to create copy that grasps the attention of the media in a highly competitive environment. That’s PRfirst.
In The News
Effective communication and outreach is a critical tool in our business toolbox. Join CapeSpace and Cape and Plymouth Business Media as we host a discussion with PR experts Jim Farrell and Nicole Joy Hales…
In simplest terms, PR is working with the news media to have them publish/post a company’s news, with two objectives: (1) increased brand awareness and visibility for the company and (2) showcasing the company’s expertise.
“Road To Responsibility, Inc. (RTR) has been working with PRfirst since 2018. The relationship started out tentatively and I expected it to be a short-term engagement. However, the team there made such an immediate and meaningful impact for us that my thinking changed dramatically. Instead of the short-term effort to help boost our Gala and other fundraising efforts, we expanded the scope of their work for us to promote our Mission and enhance our brand recognition. This is probably one of the best decisions I've made as President/CEO! Our brand recognition has improved significantly and we are consistently able to get information about our Mission, events and policy interests placed in media outlets! I offer you my highest recommendation!”
Chris White, Ed. D. President/CEO,
Road To Responsibility
Resource Development Director, NeighborWorks Housing Solutions