The PRfirst team tailors public relations campaigns to fit clients’ target markets and beyond, opening the doors to increased visibility, business, and revenue. From new product and staff announcements to company expansions and investments in research to spreading the word about awards and honors, we have access to sharing clients’ success stories to audiences local, national, and international.
Our media placements include:
Advanced Manufacturing Now, Agency Checklists, Associated Press, Banker & Tradesman, Banking New England, Banking New York, Becker’s ASC Review, Benzinga, Best’s Review, Bisnow, Bloomberg BNA Environment Reporter, BostInno, Boston Business Journal, Boston Globe, Boston Herald, Boston Magazine, Business and Legal Resources, Cape & Plymouth Business, citybiz, College Planning & Management, Construction Accounting and Taxation, Construction Business Owner, The Enterprise, Enterprising Women, Entrepreneur, Fairfield County Business Journal, HR Daily Advisor, Industry Today, IndustryWeek, Massachusetts Lawyers Weekly, Massachusetts Nonprofit News, McKnight’s Senior Living, MetroWest Daily News, New England Real Estate Journal, Office Technology, Office World News, Patriot Ledger, Providence Business Journal, Quincy Sun, Recharger, Reuters, Scotsman Guide, South Shore Home, Life & Style, SumNews, Supply Chain World, Units Magazine, USA Today, U.S. Tech, Wall Street Journal, Woman’s Day, Women’s Business, Worcester Business Journal, and many other publications.
We have also secured placements for clients on WCVB (Boston) (including on “Chronicle” and “Made in Massachusetts”), WBZ (Boston), WHDH (Boston), NBC-Boston, FOX, NECN, CNN-FN, CNBC “Closing Bell,” and Bloomberg TV, as well as interviews on radio including “Talk America,” Bloomberg’s Business News, WBZ Radio, IHeartRadio, WBUR (NPR), WATD, WBIX and WBNW radio stations.
In The News
Effective communication and outreach is a critical tool in our business toolbox. Join CapeSpace and Cape and Plymouth Business Media as we host a discussion with PR experts Jim Farrell and Nicole Joy Hales…
In simplest terms, PR is working with the news media to have them publish/post a company’s news, with two objectives: (1) increased brand awareness and visibility for the company and (2) showcasing the company’s expertise.
“Road To Responsibility, Inc. (RTR) has been working with PRfirst since 2018. The relationship started out tentatively and I expected it to be a short-term engagement. However, the team there made such an immediate and meaningful impact for us that my thinking changed dramatically. Instead of the short-term effort to help boost our Gala and other fundraising efforts, we expanded the scope of their work for us to promote our Mission and enhance our brand recognition. This is probably one of the best decisions I've made as President/CEO! Our brand recognition has improved significantly and we are consistently able to get information about our Mission, events and policy interests placed in media outlets! I offer you my highest recommendation!”
Chris White, Ed. D. President/CEO,
Road To Responsibility
Resource Development Director, NeighborWorks Housing Solutions