Who We Are


It was March of 1998 when Jim Farrell opened the doors to PRfirst. With a career that included editor and publisher of two weekly newspapers on the South Shore of Massachusetts, and vice president of a public relations firm, Jim’s solid reputation as a journalist and public relations specialist was well established. Starting with just a handful of accounts – several that remain as clients to this day – it didn’t take long for Jim to build a customer roster that represents a wide range of industries, from financial institutions to health services, property management companies to construction/architectural firms.

But he didn’t do it alone! Along the way a talented cadre of former journalists joined PRfirst, creating a team of creative, detailed, and driven media savvy professionals with the experience and skill to identify public relations opportunities and deliver results.

Over the years, through good times and not-so-good times, PRfirst has overcome tests of duration and determination, all the while keeping in mind that its clients were likewise experiencing similar successes as well as trials and tribulations.

As we continue to move forward, staying up to date with ever-changing technology, keeping pace with clients’ needs for immediacy, and increasing and improving expertise in these areas is nothing that PRfirst’s quick-study and adaptable staff cannot handle.

Times have changed since that day in March of 1998 when Jim Farrell first opened the door of PRfirst, but what hasn’t is the PRfirst team’s commitment to fostering true relationships with clients and utilizing their combined knowledge and creative skills to produce public relations campaigns that effectively expand visibility, enhance credibility, and overall strengthen organizations.

We Build an Organization’s Image through Its Accomplishments and News

“Road To Responsibility, Inc. (RTR) has been working with PRfirst since 2018.  The relationship started out tentatively and I expected it to be a short-term engagement.   However, the team there made such an immediate and meaningful impact for us that my thinking changed dramatically.  Instead of the short-term effort to help boost our Gala and other fundraising efforts, we expanded the scope of their work for us to promote our Mission and enhance our brand recognition.  This is probably one of the best decisions I've made as President/CEO!  Our brand recognition has improved significantly and we are consistently able to get information about our Mission, events and policy interests placed in media outlets!  I offer you my highest recommendation!”

Chris White, Ed. D. President/CEO,
Road To Responsibility

We Build an Organization’s Image through Its Accomplishments and News

“I have had the opportunity to work with PRfirst for more than five years.  Nicole, Jim and the entire team are great to work with and know how to get our message out and in the right publications.  PRfirst has such strong relationships throughout the media industry, and this is a huge help to us as we look to have more of our work publicized.  PRfirst is the right group for us and I can’t imagine working with anyone else.”

Serenity Belo,
Resource Development Director, NeighborWorks Housing Solutions