We know how you think
The PR First staff consists of people who have worked in the media, as editors, publishers, reporters and columnists. We are a team of creative professionals who have launched a product, planned an event, and promoted a service.
We understand how to showcase news and how to merchandise it to the media. In our media placement efforts, we often find that editors, reporters, bloggers and producers are more receptive to our inquiries because we have been “one of them.”
We understand what they do and what they do not consider newsworthy. Accordingly, our press releases and features get more than a cursory glance, and our telephone calls get answered.
Jim Farrell, founder, started PRfirst in March 1998. He is the former manager of public relations for Dickinson Direct, Braintree, Mass., and vice-president, client services at Dubin & Farrell Advertising/Public Relations, Weymouth, Mass. Jim worked in the newspaper industry prior to the field of public relations. He was the editor and publisher of two weekly newspapers, the Kingston Independent Voice and Carver Independent. Following the sale of his newspapers, he worked at Mariner Newspaper Group, Marshfield, Mass. He is a former columnist for the Business Journal of Southeastern Massachusetts, and writes on PR topics for a number of journals. He currently serves on the Hanover (Mass.) Chamber of Commerce Board of Directors and is active in a number of business associations.